CHARLESGATE was recently awarded two prestigious PRISM Awards for excellence and superior achievement for its New Development marketing strategy at BRIX Condominiums in Salem! The PRISM Awards recognize the finest projects and outstanding achievements of professionals in the home building industry.
CHARLESGATE won awards for its work in creating the Best Digital Marketing Campaign as well as the Best Logo of the Year. The digital marketing campaign resulted in the building being 30% pre-sold in just two weeks and nearly completely sold-out prior to the building opening. Together with an incredible group of partners including Doerr Associates, MerryFox Realty, Urban Spaces, and Diamond Sinacori, BRIX was brought to life in downtown Salem.
Utilizing our proprietary marketing strategy for new development sell-outs, we were able to effectively target and convert a strong pipeline of prospects into happy BRIX homeowners. A combination of paid social, paid search, content marketing, imagery, and video assets created a comprehensive campaign that achieved fantastic results in a short period of time. The key to the success of this digital marketing campaign was continuous optimization. Having local insight and knowledge of the market enabled the CHARLESGATE marketing department to deliver more engaged and qualified buyers to the sales team. As with all campaigns we execute, we focused on content and helping deliver the right information, to the right people, at the right time.
Eliminating friction in the sales process and enabling potential residents to explore all that Salem has to offer with a beautiful downtown sales gallery were crucial elements of our overall strategy. The results speak for themselves: nearly completely sold out prior to C.O., record-breaking sales (including the first million dollar condominium sales in Salem), and a brand new community of excited residents ready to embark on their next journey in downtown Salem.
About BRIX
Located in the heart of historic and cosmopolitan Salem, Massachusetts, BRIX is the first of its kind bringing luxury urban condominium living to the North Shore. One, two and three-bedroom layouts are appointed with high‑end designer finishes and enhanced with building amenities including parking, fitness center, clubroom and an outdoor terrace. Enjoy an urban, walkable lifestyle with a short, pleasant commute into downtown Boston. BRIX is now open and there are select residences still available! View the floor plans and schedule a tour to learn more.
About CHARLESGATE
CHARLESGATE is an integrated real estate firm that empowers thousands of clients throughout Eastern Massachusetts with a comprehensive array of services across residential and multifamily commercial real estate - property management & leasing, sales brokerage, investment sales, construction, and new development. Our new development marketing & sales division specializes in combining creative design and branding strategies with innovative marketing execution to engage the market, connect with buyers, and accelerate sales – all with a targeted analytics-based approach that reduces overall marketing time and costs. Throughout the development process, we advise developers and architects on layouts, finishes, and amenities to create a beautiful place to call home and compelling long-term value for new owners.
Interested in learning more about our new development marketing and sales services? Click here to get in touch with our team today!
