New Development Marketing, Sales & Leasing
Build beautiful projects that deliver long term value
CHARLESGATE has designed a better marketing & sales platform for today's market that empowers clients to achieve market-moving results.
CHARLESGATE New Development is a one-stop shop for success in today's market
With integrated new development services, forward-thinking real estate developers look to us to help them acquire, finance, design, build, market, sell and lease up groundbreaking development projects to achieve bold market-moving results and world-class financial wins for themselves and their investors.

Advisory Services
From feasibility to design, we consult on the entire development process. We guide clients with site acquisition, market studies, debt & equity financing, value engineering, unit mix programming, property layouts, amenities, finishes, and more.

Brand & Marketing
Branding & positioning go far beyond just a "logo". Authentic, our award-winning strategic marketing partner, builds brands that matter and extends differentiated positioning to maximize demand generation and attract more right-fit buyers or residents for a faster sell-out or lease up.
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On-site Sales & Leasing
Far superior to a traditional real estate agent, our site sales and leasing teams are specifically trained in the art of New Development. Employing a sophisticated, modern tech-enabled sales methodology drives urgency and signed contracts dramatically faster.
The Problems We Help You Avoid
1.
Developing a deep understanding of the local market and the potential renters isn’t easy, can be time consuming, and takes expertise.
2.
Without boots on the ground knowledge of the neighborhood, it’s more difficult to build ideal unit layouts, offer desirable amenities and create a brand story that separates you from your competitors.
3.
If there is uncertainty in the development process it’s not always clear what can be done to cut or eliminate costs.
4.
Without a comprehensive, fully integrated marketing strategy, branding feels lifeless, lacking energy and enthusiasm
5.
Optimizing rental pricing for market dynamics and maximizing for demand is an art and a science, and if done incorrectly, can lead to slow or stalled absorption.
It starts with consulting that goes far beyond “best practices”

Market Assessment
We assess the current market to understand the competition, consumer demand, and the project’s market fit. We make recommendations that inform and refine the architectural design of the project to address the needs and desires of the marketplace, maximizing project revenue.
Design to Move
In collaboration with the interior design team, we recommend unit finishes, appliances and fixtures, inclusive of smart tech and eco-friendly unit options, and common area design. We recommend the necessary services, amenities and on-site staffing needed to deliver the service experience for the building, based on our experience and market research.
Strategic Pricing
Authentic, our strategic, in-house marketing partner, are experts in demand generation. We understand the market and employ strategies that attract the right prospects, delivering faster sell out or absorption at a lower cost. We provide strategic pricing expertise and reduce friction for buyers & residents to get you to agreement faster.
Proven Experience That Drives Results



Our Services
Vertically Integrated Real Estate Solutions for Every Stage of Your Project
Development Consulting
From the moment you’ve identified a piece of land to the sale or lease of the final unit, the CHARLESGATE team is right alongside you with forward thinking guidance that anticipates 2-4 years ahead to project completion. We assess the current market to understand the competition, demand, and the project’s market fit. We make recommendations that inform and refine the architectural design, fixtures & finishes, services and amenities of the project to address the needs and desires of the marketplace, maximizing project revenue.

Creative & Marketing
Authentic, our strategic marketing partner, is a complete partner with services, tech and expertise to successfully launch and sell out or lease up your building. We start with developing a brand positioning, naming, and brand system design that will differentiate your project in buyer's minds. We then develop splash pages and full property websites that combine our boutique design process with powerful features that sell units. We tell your story from day zero with construction signage, sales collateral, office design, and signage and wayfinding, and implement a digital marketing strategy to generate early interest and demand for your building. When the time comes to set appointments, we’ve developed a strong pipeline of qualified and interested prospects.


Accelerated Sales
We’ve created a dramatically better sales process executed by well trained, expert salespeople. Our onsite sales team is tightly integrated with marketing to drive faster sell-through, unlocking your return on investment more quickly, and freeing the profits often trapped in the last 10-20% of units that remain unsold, even in "successful" projects. Comprehensive sales enablement is built directly into our systems and processes to empower top performance, and a sales playbook is designed specifically for your project.

Proprietary Leasing Process
Leasing is not an ‘entry level job’ for us, it’s a professional career. Performance based leasing team comp plans are aligned with ownership goals. We employ an on-demand leasing system to eliminate the need for an onsite leasing office. Tight marketing and sales alignment enables more effective allocation of marketing dollars and accelerates absorption. Best in class CRM/communications software enables us to build trust with prospects and simplifies the leasing team’s job. We’re process driven, from initial contact to leasing tour, and lease signing to move in, creating a frictionless experience for the resident.

Multifamily Property Management
We are your secret weapon to help you identify, underwrite, and operate deals in ways that other managers simply can't. We design and execute a comprehensive management strategy that delights residents at scale, and builds maximum awareness of the differentiated living experience to create more demand from future residents. CHARLESGATE takes a transformative approach to property management through our innovative "Pod Team" structure. We employ a team of highly skilled experts to offer full support for multifamily properties, overcoming the challenge of limited budgets or on-site staff. We specialize in servicing mid-market, multi-site portfolios.


Homeowners Association Management
We’ve designed a better experience to maximize your property’s value through our hospitality-first mindset. Organized, modern, people-first management that grows your home value and your net worth. We offer comprehensive services including financial management, governance and association leadership, project management, property services, vendor management and best in class maintenance.

Project Management, Maintenance & Repair
We specialize in remodeling, renovations and construction, managing projects from start to finish. Our regular maintenance and strategic capital improvements mitigate property and financial risk. We also offer landscaping and snow removal.

Brokerage Services
We have a full service brokerage team who are experts in sales and leasing, with deep, local roots and a sophisticated presence as a recognized Boston brand. We are technology forward with the best sales and marketing tech stack available.

Market Moving Results
We have marketed and brokered over $2.5B in sales and leasing volume for over 1,000 units per year. Projects range in size from 20 to 300+ housing units.

Mira
64 units - East Boston
Services Provided: consulting, marketing, condo sales & HOA management. One, two, and three-bedroom residences with thoughtful design and high-end fixtures and finishes.

Zero Athens
55 units - South Boston
Services Provided: lease-up, ongoing leasing & property management. Studio, one, and three-bedroom apartments in the heart of Southie with coworking space and roof deck.

Residence at 850
53 units - Hyannis
Services Provided: lease-up, ongoing leasing & property management. One and two-bedroom apartments in Hyannis with coworking space, fitness center, and large pet park.

Stadia50
46 units - Brighton
Services Provided: consulting, marketing, condo sales & HOA management. Studio, one, two, and three-bedroom condominiums located on the doorstep of Boston Landing with private roof decks.
We Know New Development
We go beyond brokerage and marketing to become true partners in development. Our recent work with New Boston Ventures on Nevins Hill showcases this commitment. Despite significant challenges and delays, we achieved 95% sell-through pre-CO and delivered a product that set a new standard for the neighborhood. Together, we redefined what’s possible in condominium go-to-market.
Testimonials
"CHARLESGATE was a fantastic partner on BRIX Salem, a 61 unit condo development. With their easy-to-implement sales system and modern marketing strategy, we were able to extend our local market expertise to reach a much wider buyer pool and close sales at BRIX dramatically faster than would have been otherwise possible."
Dan Fox
Merry Fox Realty
Testimonials
"CHARLESGATE was a great partner in the development of The Aberdeen from start to finish. Their marketing and sales plan was appropriately targeted from the outset and resulted in a full building sellout ahead of schedule. CHARLESGATE seamlessly took over management of the condominium association to fully transition the project to a self-sustaining community."
Reid Joseph
Westbrook Partners
Testimonials
“I own 13 units in four buildings, all located in different areas of MA and RI. CHARLESGATE assisted me in various ways across all 4 locations. My first encounter with CHARLESGATE was six years ago, with a purchase. I never liked the idea of not being directly involved in managing my properties, and they worked with me. It didn't take long to see the value in what they offer: Peace of mind."
Vincent Spadea
Property Owner
Testimonials
"Susan made us feel comfortable from the beginning. She is prompt, communicative, and a joy to work with. She took time to answer our questions thoroughly, staging our house beautifully to entice potential buyers, continuously addressing our concerns, and posing options, while accommodating us to maintain our lives. Once Susan deemed our home was ready for the market, it shined! Her goal was our goal - selling our home for the best purchase price.”
Ashley and David Corbett
Sellers
Testimonials
“The team at CHARLESGATE is really nice and helpful. Every time I interact with people from CHARLESGATE that is my impression - you want to help me and you're great to deal with.”
Tal Reichert
Resident
Testimonials
"My company and I have enjoyed working with CHARLESGATE. They have a team of professionals who are dedicated, efficient, and experienced. Their team is a pleasure to work with, provides excellent customer service, and goes above and beyond their clients' needs."
Vita Buchatska
LBC Boston
Testimonials
"CHARLESGATE took a very hands-on and collaborative approach with our team. They came in at project feasibility, and worked with us through design development on unit mix, floor plans, and finish selection."
Jay Hirsch
Jumbo Capital Management
Testimonials
“CHARLESGATE has been invaluable. I no longer have the stress of managing my own property, getting bills paid, or repairs made. I first came across CHARLESGATE through clients of mine who were using them to manage their properties. I signed on with them shortly after seeing the results. Knowing that I can call the CHARLESGATE team at any time to discuss future planning, answer tenant questions, and anything else that comes up, has been key.”
George Warshaw
Property Owner
Testimonials
“I had the pleasure of working with Ally in finding my new apartment. She was incredible to work with! She’s super responsive, always available to call or text, and is really on top of her game. She made it feel as if she was truly on my team. I cannot recommend Ally enough."
Tyler Ward
Renter
Testimonials
“Adam Shore of CHARLESGATE helped me buy real estate in Boston this spring and also three years ago. I am a happy repeat customer. I never felt pressured and got all the help, information, and references that I needed. I would definitely come to Adam again for any future real estate needs.”
Andrey Omeltchenko
Buyer







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New Development Sales & Marketing
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New Development Sales & Marketing
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