CHARLESGATE New Development is a one-stop shop for success in today's market

With integrated new development services, forward-thinking real estate developers look to us to help them acquire, finance, design, build, market, sell and lease up groundbreaking development projects to achieve bold market-moving results and world-class financial wins for themselves and their investors.

CHARLESGATE marketing collateral, cups of coffee, and agent hands

Advisory Services

From feasibility to design, we consult on the entire development process. We guide clients with site acquisition, market studies, debt & equity financing, value engineering, unit mix programming, property layouts, amenities, finishes, and more.

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Brand & Marketing

Branding & positioning go far beyond just a "logo". Authentic, our award-winning strategic marketing partner, builds brands that matter and extends differentiated positioning to maximize demand generation and attract more right-fit buyers or residents for a faster sell-out or lease up.

The600 in Everett apartment living room with adjacent bedroom

On-site Sales & Leasing

Far superior to a traditional real estate agent, our site sales and leasing teams are specifically trained in the art of New Development. Employing a sophisticated, modern tech-enabled sales methodology drives urgency and signed contracts dramatically faster.

 

The Problems We Help You Avoid

1.

Developing a deep understanding of the local market and the potential renters isn’t easy, can be time consuming, and takes expertise.

2.

Without boots on the ground knowledge of the neighborhood, it’s more difficult to build ideal unit layouts, offer desirable amenities and create a brand story that separates you from your competitors.

3.

If there is uncertainty in the development process it’s not always clear what can be done to cut or eliminate costs.

4.

Without a comprehensive, fully integrated marketing strategy, branding feels lifeless, lacking energy and enthusiasm

5.

Optimizing rental pricing for market dynamics and maximizing for demand is an art and a science, and if done incorrectly, can lead to slow or stalled absorption.

It starts with consulting that goes far beyond “best practices”

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Market Assessment

We assess the current market to understand the competition, consumer demand, and the project’s market fit. We make recommendations that inform and refine the architectural design of the project to address the needs and desires of the marketplace,  maximizing project revenue.

Design to Move

In collaboration with the interior design team, we recommend unit finishes, appliances and fixtures, inclusive of smart tech and eco-friendly unit options, and common area design. We recommend the necessary services, amenities and on-site staffing needed to deliver the service experience for the building, based on our experience and market research.

Strategic Pricing

Authentic, our strategic, in-house marketing partner, are experts in demand generation.  We understand the market and employ strategies that attract the right prospects, delivering faster sell out or absorption at a lower cost.  We provide strategic pricing expertise and reduce friction for buyers & residents to get you to agreement faster.

Proven Experience That Drives Results

house
100+
Ground up new development projects
city
$2.5B
Sell-out & lease up volume
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3,900
Units under management
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20 to 300+
Size of project in housing units
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20+
Years of boots on the ground market knowledge
people
100+
Team of experts across every stage of your project

Our Services

Vertically Integrated Real Estate Solutions for Every Stage of Your Project

Market Moving Results

We have marketed and brokered over $2.5B in sales and leasing volume for over 1,000 units per year. Projects range in size from 20 to 300+ housing units. 

Exterior rendering of Mira condominiums in East Boston

Mira

64 units - East Boston

Services Provided: consulting, marketing, condo sales & HOA management. One, two, and three-bedroom residences with thoughtful design and high-end fixtures and finishes.

Exterior of Zero Athens in South Boston

Zero Athens

55 units - South Boston

Services Provided: lease-up, ongoing leasing & property management. Studio, one, and three-bedroom apartments in the heart of Southie with coworking space and roof deck.

Exterior of Residence at 850 apartments in Hyannis

Residence at 850

53 units - Hyannis

Services Provided: lease-up, ongoing leasing & property management. One and two-bedroom apartments in Hyannis with coworking space, fitness center, and large pet park.

Exterior of Stadia50 condos

Stadia50

46 units - Brighton

Services Provided: consulting, marketing, condo sales & HOA management. Studio, one, two, and three-bedroom condominiums located on the doorstep of Boston Landing with private roof decks.

We Know New Development

We go beyond brokerage and marketing to become true partners in development. Our recent work with New Boston Ventures on Nevins Hill showcases this commitment. Despite significant challenges and delays, we achieved 95% sell-through pre-CO and delivered a product that set a new standard for the neighborhood. Together, we redefined what’s possible in condominium go-to-market.

NEW DEVELOPMENT

Succeed With Proven Partners

Gain an unfair advantage with the only team that serves all your needs.

Insights & Solutions

Solutions to the problems you know you have, and the ones you think you don’t.

TRANSFORMING CITIES

Timely marketing education, interviews with industry leaders, and a growing source of development news.

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CHARLESGATE front desk

Contact Us

Tell us a little more about your project!