Generate ROI faster through our integrated leasing and marketing platform

From the moment you’ve identified a piece of land to building stabilzation, the CHARLESGATE team is right alongside you with forward thinking guidance that anticipates 2-4 years ahead to project completion. We assess the current multifamily market to understand the competition,  resident demand, and the project’s market fit.  We make recommendations that inform and refine the architectural design, fixtures & finishes, services and amenities of the project to address the needs and desires of the marketplace,  maximizing project revenue. 

Authentic, our strategic marketing partner, is a complete partner with services, tech and expertise to successfully launch and stabilize your building.  We start with developing a brand positioning, naming, and brand system design that will differentiate your project in residents' minds. We then develop splash pages and full property websites that combine our boutique design process with powerful features that lease units. We tell your story from day zero with construction signage, sales collateral, office design, and signage and wayfinding, and implement a digital marketing strategy to generate early interest and demand for your building.  When the time comes to set appointments, we’ve developed a strong pipeline of qualified and interested prospects.  

Leasing is not an ‘entry level job’ for us, it’s a professional career.  Our highly incentivized leasing team comp plans are aligned with ownership goals.  We use best in class CRM/communications software to build trust with prospects and simplify the leasing team’s job.  We’re process driven, from initial contact to leasing tour, and lease signing to move in, creating a frictionless experience for the tenant. Tight marketing and leasing alignment enables more effective allocation of marketing dollars and accelerates stabilization.

We are your secret weapon to help you identify, underwrite, and operate deals in ways that other managers simply can't. We design and execute a comprehensive management strategy that delights residents at scale, and builds maximum awareness of the differentiated living experience to create more demand from future residents. CHARLESGATE takes a transformative approach to property management through our innovative "Pod Team" structure.  We employ a team of highly skilled experts to offer full support for multifamily properties, overcoming the challenge of limited budgets or on-site staff.  We specialize in servicing mid-market, multi-site portfolios.