Condo Sales and Marketing

CHARLESGATE has designed a better marketing & sales platform for today's market that empowers real estate developers to achieve market-moving results. We use a modern marketing methodology and a powerful, integrated sales system to accelerate new development sales all the way through to completion. With deep, "boots on the ground" knowledge, and sophisticated services across the full development life-cycle, we provide you with actionable guidance to build beautiful projects that generate a positive return on investment and deliver compelling long-term value to the owners and the community.

The Problems You May Not Know You Have

1.

Developing a deep understanding of the local market and the potential buyers isn’t easy, can be time consuming, and takes expertise.

2.

Without boots on the ground knowledge of the neighborhood, it’s more difficult to build ideal unit layouts, offer desirable amenities and create a brand story that separates you from your competitors.

3.

If there is uncertainty in the development process it’s not always clear what can be done to cut or eliminate costs.

4.

Optimizing pricing for market dynamics and maximizing for demand is an art and a science, and if done incorrectly, can lead to slow sell through or stalled projects.

5.

Without a comprehensive, fully integrated marketing strategy, branding feels lifeless, lacking energy and enthusiasm

Our Solution

Our fully integrated business model allows us to seamlessly align our marketing, leasing and property management expertise, under one roof.

CHARLESGATE marketing collateral, cups of coffee, and agent hands

We consult on the entire development process, from help with financing and advising on property layouts and amenities, to uniquely positioning your brand for market fit.

Condominium kitchen looking into living room

Our in-house marketing team are experts in demand generation. We understand the market and employ strategies that attract the right buyers, delivering faster sell out at a lower cost.

The600 in Everett apartment living room with adjacent bedroom

After sales, we seamlessly transition to property management and warranty management, ensuring clear communication and coordination, resulting in happier home owners.

What Makes Us Different

Client Experience, Communication and Connection at Every Phase

Unparalleled Client Experience

CHARLESGATE offers a hyper-responsive client experience highlighted by clear and consistent communication, thorough reporting, and forward-thinking marketing. The CHARLESGATE team manages all aspects of your project, from end to end, providing a first-class client experience. Let us put the power of our expansive network and industry experience to work for you.

Connection at Every Phase

Our marketing team doesn’t just build websites and post on social media. We’ve developed an internal synergy and connection between our sales and marketing teams that runs deep. We create a connection between our team, your property and future homeowners. We create lasting and meaningful demand for your project and are able to accelerate sales as a result.

Consistent, Clear, Communication

When building a new property from the ground up, there are a lot of moving parts to manage. That’s where we come in, helping you navigate new waters and identifying key partners to help bring your vision to life. Consider us the quarterback of your team, building and managing the ultimate team of vendors. We’re obsessed with the details and clear communication is what you can expect from us throughout our partnership.

Combining The Power of Marketing And Sales

At CHARLESGATE, we’ve developed a holistic marketing and sales approach. We build a unique, hyperlocal and engaging content strategy for each property we work on. Nobody knows the market better than us.

1

Build A Brand
That Matters

The CHARLESGATE brand discovery process strategically aligns your project’s brand identity and market positioning. Our brand development process establishes the foundation to create and maintain a strong brand that effectively connects with the target audience and drives sustained demand.

Establish an aligned look and feel
Develop brand messaging, campaigns and branded collateral
Create visually stunning landing pages and website

2

Develop A
Demand Engine

The CHARLESGATE marketers are experts in creating unique and compelling go-to-market strategies that are tied directly to our proprietary sales playbook. We create a bold, new approach to attract the right buyers for your property.

Initiate brand awareness campaigns
Develop social media
Launch the sales process

3

Analyze, Adapt,
Amplify

Given the strong connection between our sales and marketing teams, we have a unique ability to adjust our strategies as we move throughout the sales process to create a stronger connection with potential home buyers.

Analyze: review and rework
Adapt: move quickly and make changes
Amplify: establish a local presence through sellout

Our Services

Development Consulting

From the moment you’ve identified a piece of land to the sale of the final unit, the CHARLESGATE team is right alongside you with forward thinking guidance that anticipates 2-4 years ahead to project completion. We assess the current condominium market to understand the competition, buyer demand, and the project’s market fit. We make recommendations that inform and refine the architectural design, fixtures & finishes, services and amenities of the project to address the needs and desires of the marketplace, maximizing project revenue.

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P.T. Vineburgh laughing at worktable with colleagues

In-House Marketing

We create a unique brand for your building, establishing an identity that distinguishes you from competitors. We know the neighborhoods and can tell a story of what it’s like to live there. We create standout collateral materials including website design, brochures, social media graphics and digital ads. We utilize a multi-step digital marketing process to generate leads and create demand and urgency in selling your building. When the time comes to set appointments, we’ve developed a strong pipeline of qualified and interested buyers.

CHARLESGATE marketing collateral, laptop, cups of coffee and agent hands

Warranty Management

CHARLESGATE Warranty Management is designed to manage all punch list and warranty management requests for new development projects. One dedicated contact for all owners works on your behalf to coordinate all warranty repairs with subcontractors, communicating with you and the general contractor as required. We manage each request to completion ensuring clear communication, coordination, and detailed tracking of all work completed.

Homeowners Association Property Management

We’ve designed a better experience to maximize your property’s value through our hospitality-first mindset. Organized, modern, people-first management that grows your home value and your net worth. We offer comprehensive services including financial management, governance and association leadership, project management, property services, vendor management and best in class maintenance.

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CHARLESGATE front desk woman handing keys to another woman

Select Experience

Marketed and brokered over $2B in sales and leasing volume for over 1,000 units per year. Projects range in size from 20 to 300+ housing units.

Nevins Hill

55 units - Brighton

Services Provided: consulting, marketing, condo sales & HOA management. 55 condominiums featuring one, two, and three-bedroom layouts and a perfect blend of indoor & outdoor amenity spaces.

Mira

64 units - East Boston

Services Provided: consulting, marketing, condo sales & HOA management. One, two, and three-bedroom residences with thoughtful design and high-end fixtures and finishes.

Cadence on Leo

79 units - Brighton

Services Provided: consulting, marketing, condo sales, warranty management & HOA management. Studio, one, two, and three-bedroom condominiums with on-site concierge and bookable wellness rooms.

100 Lincoln

32 units - Brighton

Services Provided: consulting, marketing, condo sales & HOA management. 32 condominium residences provide unparalleled value in a booming neighborhood with thoughtful finishes and amenities.