There is a new way to go to market

Don't get stuck relying on other firms playing by the old rules.

Marketing Has Changed

Too many firms are relying on the same old marketing playbook of list in MLS and “spray and pray” (if they even have a playbook). 

A bold, new approach - from brand to demand - is needed to create attention from the right buyers and drive more tours.

Sales Has Changed

Onsite sales process and training is often an afterthought, and salespeople are left to fend for themselves.

 

 

A consistent sales process, tightly integrated with marketing, is critical to build buyer enthusiasm & confidence to win more sales. 

CHARLESGATE New Development is a one-stop shop for success in today's market

With integrated new development services, forward-thinking real estate developers look to us to help them acquire, finance, design, build, market, and sell groundbreaking development projects to achieve bold market-moving results and world-class financial wins for themselves and their investors.

CHARLESGATE marketing collateral, cups of coffee, and agent hands

Advisory Services

From feasibility to design, we consult on the entire development process. We guide clients with site acquisition, market studies, debt & equity financing, value engineering, unit mix programming, property layouts, amenities, finishes, and more.

Condominium kitchen looking into living room

Brand & Marketing

Branding & positioning go far beyond just a "logo". Authentic, our award-winning, in-house marketing partner, builds brands that matter and extends differentiated positioning to maximize demand generation and attract more right-fit buyers for a faster sell-out.

The600 in Everett apartment living room with adjacent bedroom

On-site Sales

Far superior to a traditional real estate agent, our on-site sales teams are specifically trained in the art of New Development sales. Employing a sophisticated, modern tech-enabled sales methodology drives urgency and signed contracts dramatically faster.

 

The Problems We Help You Avoid

1.

Developing a deep understanding of the local market and the potential buyers isn’t easy, can be time consuming, and takes expertise.

2.

Without boots on the ground knowledge of the neighborhood, it’s more difficult to build ideal unit layouts, offer desirable amenities and create a brand story that separates you from your competitors.

3.

If there is uncertainty in the development process it’s not always clear what can be done to cut or eliminate costs.

4.

Without a comprehensive, fully integrated marketing strategy, branding feels lifeless, lacking energy and enthusiasm

5.

Optimizing pricing for market dynamics and maximizing for demand is an art and a science, and if done incorrectly, can lead to slow sell through or stalled projects. 

Proven Experience That Drives Results

house
100+
Ground up new development projects
city
$2.5B+
Sell-out & Lease-up volume
fence_icon
20 to 300+
Size of project in housing units
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20+
Years of boots on the ground market knowledge
people
100+
Team of experts across every stage of your project

Market Moving Results

Nevins Hill

Nevins Hill - 55 units

Services Provided: Development consulting, brand development, go-to-market strategy, demand marketing, on-site sales for 55 condominiums.

Cadence on Leo

Cadence on Leo - 79 Units

Services Provided: Site acquisition, design development consulting, go-to-market strategy, demand marketing, on-site sales, and buyer warranty management.

Mira

Mira - 64 units

Services Provided: Design development consulting, go-to-market strategy, web development, demand marketing, and on-site sales.

100 Lincoln

100 Lincoln - 32 Units - Brighton

Services Provided: consulting, marketing, condo sales & HOA management. 32 condominium residences provide unparalleled value in a booming neighborhood with thoughtful finishes and amenities.

Fully Integrated Marketing & Sales Strategy

CHARLESGATE and Authentic, our strategic in-house marketing partner, collaborate to supercharge your sales velocity and pricing with our proprietary go-to-market strategy.

1

The Approach

End-to-end support.  From market launch through sellout, our unparalleled approach blends creative and marketing services with real estate expertise. 

We’re hell bent on differentiating your property, accelerating sales momentum and maximizing your returns. 

2

The Offering

Three distinct, yet equally impactful buckets.

Creative - positioning your building in the market, shaping its brand and digital identity and crafting the narrative that will differentiate your property in buyers' minds. 

Marketing - strategic marketing campaigns that drive demand, generate leads and enable sales team success.

Sales - onsite team tightly integrated with marketing to achieve a faster sell-through, unlocking ROI more quickly, and freeing the profits often trapped in the last 10-20% of units that remain unsold, even in "successful" projects.

3

The Method

Playbooks.  Your team’s unfair advantage.  

Playbooks combine strategy with our service offerings to create a comprehensive blueprint for how you should go-to-market.

Every Playbook contains the essential deliverables and campaigns you’ll need and a strategy that adapts to each phase of development. 

Our Services

We Know New Development

We go beyond brokerage and marketing to become true partners in development. Our recent work with New Boston Ventures on Nevins Hill showcases this commitment. Despite significant challenges and delays, we achieved 95% sell-through pre-CO and delivered a product that set a new standard for the neighborhood. Together, we redefined what’s possible in condominium go-to-market.

NEW DEVELOPMENT

Succeed With Proven Partners

Gain an unfair advantage with the only team that serves all your needs.

Insights & Solutions

Solutions to the problems you know you have, and the ones you think you don’t.

TRANSFORMING CITIES

Timely marketing education, interviews with industry leaders, and a growing source of development news.

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CHARLESGATE office front desk

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