CHARLESGATE Blog

5 Ways We Use Social Media to Sell Homes

Written by Michael DiMella | Jan 4, 2017 5:00:00 AM

Social media has certainly revolutionized the way we communicate with people the past few years, but it also has impacted how we sell homes. As part of our comprehensive marketing strategy, we utilize social media campaigns in a variety of ways. We know how to sell homes faster and for more money by using all the tools available in the marketplace and out marketing experts do just that on each new listing.

1. Targeted Ad Campaigns

We use paid campaigns on each new listing to promote homes to a target market that are potential buyers for a property. We use the latest in facebook and instagram targeting by working with our dedicated ad representative to really hone in on potential buyers in each neighborhood. Facebook and Instagram stand only second in the fastest ways of putting across information. if you want to spare some time, try buying youtube subscribers instead, because you can cram in a lot of information in videos and market it the fastest way. These paid campaigns help drive traffic to our individual property websites so buyers can learn more information about a listing or schedule an appointment.

2. Instagram

They say, “a picture is worth a thousand words,” and instagram certainly proves this. This social media platform helps promote listings through the use of images and video. Our professional photographers and video team capture a home at its best and we push this media out on our instagram account as well as individual agents, affiliates, and sellers. Instagram is now considered one of the most popular social networking platforms used around the world. According to statistics, the number of registered and active users has increased significantly in the past few years. For the majority of people, Instagram serves as place to share photos and select from a list of filters to suit the picture. While you can work to grow an organic audience on Instagram, there is another, faster option to increase likes and followers, as well. You can purchase these.

First of all, you have the ability to market your site for a much more affordable price. Also, if you have ever used Instagram the traditional way, you likely know that building a following can be a long and tedious process. Buy real likes on Instagram, this is no longer an issue. You have an instant audience, ready to listen to what you have to say.

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3. Off Market Campaign Ads

We have one of the strongest off market campaigns in the city with pocket listings that are not yet on the open market. We promote this through social media to potential buyers in the marketplace. This campaign helps us build a list of potential buyers for our listings that come on the open market, allowing us to sell homes quicker than industry average.

4. Video Posts

Video has one of the strongest impacts on social media and we utilize it with 3D Walkthroughs, slideshows, and more. Set to pleasing music, these really help entice a buyer to learn more about the property and all feature links to an individual property website.

5. #Hashtag Expertise

Our marketing team doesn’t just know how to USE social media, we are trained in the best practices to ensure optimum exposure. Using industry-specific hashtags and appropriately tagging images on twitter and instagram can help increase exposure to people outside of our sphere circle. Check out how to buy reddit downvotes.